To be successful, a website must be an integral part of your business with well defined goals. 

Web Site Strategy & Design

Think about the following:

• Target Markets – Identify the people you want to reach on the Internet
  • Existing customers
  • Prospects
  • Other people you want to reach  such as investors or suppliers

• Goals – Your customers or clients want everything they buy to be:  FASTER, CHEAPER, BETTER
  If the internet can't deliver two or more of the following for you, don't bother!  
  • Increase sales / revenues
  • Reduce costs
  • Improve customer service

• Site Content – 1.)  Remember your goal  2.)  "less is more"  (Too many websites have material that no one read when it was on paper and no one reads now that its on the internet.) 
  • Information to provide
    • Text describing company or products
    • Pictures showing product features
  • Functions
    • Ask for information
    • Send messages
    • Order products and services

• Marketing Strategy Integration – coordinate web marketing with current marketing, sales, and promotion

Depending on your needs, CTcybercom can:

• Help you develop an internet strategy to increase business, cut costs, and improve service

• Analyze your existing site and give advice about
  • A minor face-lift
  • An overhauling of your current site

• Design a site including
  • Text and pictures 
  • Interactive forms
  • Database inquiry
  • Active Server Pages  (ASP)  [note]
  • Linking to credit card or "shopping basket" providers

• Help you qualify and hire firms to implement various parts of your internet strategy

Some people see advantages to using separate consultants, graphic designers, and  website designers.

We approach these projects by taking careful note of what’s working well, and determining the most cost-effective means of improving what’s not.

• Measurements – establish baselines, and determine how your internet marketing effectiveness will be assessed.

• Domain Name Registration and Web Hosting  -- CTcybercom can register  your domain name and find a web host, or work with your existing web host.  CTcybercom does not host sites, nor does it have any financial incentives to place you with a particular web host.

• Monitor your web hosting account. 

• Site Maintenance  --  Successful sites are never "finished"  they are dynamic and ever-changing.  Your  product or service, your industry, and your competition will determine how often to update your website. 

Contact CTcybercom for more information